Our first thought when we’re figuring out what to give fans as a must-have digital memento of an event we’re working is to look at the property and try to understand the wish we’re fulfilling.
In the case of THE EXPANSE, the nerve-shredding SyFy series from Alcon Entertainment, we set out to let fans inhabit the universe of their heroes, float in their footsteps and – hopefully – live to tell the tale.
Complimenting Giant Spoon‘s enthralling escape room experience at San Diego Comic-Con 2017 (pictured below) the creative was adapted from campaign key art into an animated and immersive motion poster available in various formats optimised for sharing on key platforms.
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Almost 2,000 guests came through across the 4 days delivering 2,400+ downloads/posts, with some fans posting to multiple channels. Planned, developed and executed in less than a month, it was a compact and cost-effective demonstration that it only takes a few small steps to let fans take their giant leap.
To find out more about our experiential toolkit – we call it Green Eye – check out our showreel below:
