Focusing on scenes that showcase Cinderella, and her famous glass slipper, looped very specific elements, including the twinkling around her dress and the glimmer of light on her shoe, while the rest of the scene remains static.
We produced these first as gifs, then converted them into videos in order to play automatically on Facebook and take advantage of the algorith that gives videos more visibility in your feed.
You can now go to the ball! Disney's Cinderella is playing in cinemas. Book your tickets here http://dis.ne/60092N4c
Posted by Disney UK & Ireland on Friday, 27 March 2015
"Where there is kindness, there is goodness, and where there is goodness, there is magic." See Cinderella today http://dis.ne/60092N4c
Posted by Disney UK & Ireland on Friday, 3 April 2015
