Released in 1994, THE LION KING grossed almost a billion dollars worldwide, giving it pride of place as the highest-grossing hand-drawn animated film of all time – a crown it’s probably never giving up.
Expectations were high then for the live-action remake, especially after the visual magic of Jon Favreau’s THE JUNGLE BOOK. Our brief was to bring the new version to life in various short-form social spots, reawakening one generation of Disney movie-goers and promising a wild new adventure for another.
