“The more successful the villain,” Alfred Hitchcock told us, “the more successful the picture.” No surprise then that the highest grossing worldwide release of 2018 sees Thanos and friends leading the world’s mightiest heroes a merry dance all over the MCU.
Our social campaign unleashed a torrent of talent to assault the senses, spots and CTAs built around the big set-pieces that come thick and fast. Everything we created was conceived, cut and captioned to connect with fans and film-goers driving awareness, anticipation and appointment-to-view.
