With Forbes reporting that SOUL was the most-watched movie or TV show over the week of Christmas 2020, clocking up 1.669 billion minutes of viewing time, that feels like a blockbuster opening in the streaming era, and a major milestone for Disney+ as it continues to go from strength to strength.
From the moment we started working on it, SOUL felt like the film the world needed in 2020, full of laughs with a strong underlying message about the importance of making time for the little things. Content-wise we had plenty to work with, creating social assets focused on the characters and storyline, as well as a seasonal selection of topical and tactical spots.
