The return of Pete “Maverick” Mitchell in TOP GUN: MAVERICK has given Tom Cruise and Paramount Pictures their best-performing movie of all time, taking over a billion worldwide and cruising towards a tidy $100m here in the UK.
We were lucky enough to work on the UK campaign, delivering a suite of assets across print, press, out-of-home, digital display and social. With theatrical cinema resurgent in the post-pandemic era, it was a real pleasure to be involved in such a soaring success.