Whenever a franchise comes back around it serves as a welcome reminder of the agency heritage we’re accumulating, albeit the memory of our work on the original Wreck-It Ralph is one of late nights and early starts, supporting a promotional partnership with Samsung’s Galaxy Note II by rolling out a content-rich mobile microsite in seven different languages.
Six years later and the Internet is a different place now, a bustling digital metropolis crowded with memes and social media, as Ralph and Vanellope are about to find out. The result was one of the most colourful and eclectic campaigns we’ve worked on, comprising a programme of countdowns and CTAs supported by tactical and topical spots playing to the social-centric subject matter.
